What 3 easy steps can banks and other financial institutions take to reduce customer victimization (and shoulder less of the blame for perceived apathy)?

Click to read the referenced article: He thought he was helping his bank stop a thief. It was all a scam | CBC News

1. Offer a 24/7 cyberfraud info hotline in collaboration with a regulator (CBA, OSFI, FSRA and the CAFC)
2. Teach front line staff to ask *the right questions* when suspecting fraud or scams
3. Be more aggressive about disrupting the scourge of fake banking ads, sites and clickbait that impersonate their sites brands

Thanks to Leah for including me in this investigative piece.